Headquartered in London, HI Europe is a global market research and consulting company known for two decades of expertise in strategic business and consumer research. HI Europe plays a major role in solving its clients’ complex business problems through the thoughtful application of innovative methodologies and sophisticated technologies, focusing on those that are Internet-based. In fact, we’ve become the world’s leading experts in Internet-based market research.

Our parent company, Harris Interactive, one of the world’s largest market research companies, pioneered using the Internet to conduct scientifically accurate market research. Our corporate family includes Harris Interactive Japan in Tokyo and a worldwide network of research and consulting firms. HI Europe’s international scope and experience extends throughout Europe, Africa, North and South America, Southeast Asia and Australasia offering a truly global advantage.

Industry Specialists
HI Europe is recognized as a market research leader in agribusiness, chemicals, consumer durables, e-commerce financial services, industrial manufacturing, information technologies, life sciences/healthcare, media, oil/petrochemicals, packaged goods, retail and distribution, telecommunications, travel/tourism/hospitality, utilities, and public sector research.

As a market leader, we offer our clients:

• Large company resources, high value-add: the physical resources and intellectual capital as part of a worldwide top-20 research company, our "small company" flexibility and responsiveness, the combination of best-practice research techniques plus an industry-by-industry focus
• Advanced methodologies: leading-edge research programme design and analysis in areas such as pricing and product development, segmentation, brand equity and customer loyalty
• Sound data collection and processing: world-class quality standards, prompt and accurate results
• Internet capabilities: fast, accurate, multicountry online research at a significant value
  Consultative research: thorough understanding of our clients’ business objectives, excellent project management and stringent attention to quality